Nowadays there are plenty of ways that you can promote your business online, but it is safe to say that email marketing is the most reliable. People will often tell you that emails are outdated, but this could not be any further from the truth. It is estimated that about 2.5 billion people around the world use email, and this figure is only going to increase. Below we will take a look at why you should use email for your business and then why you should consider using our email CMS program.
A Wider Audience
Facebook might be able to boast that is has half a billion users all over the world, but as we showed above, the amount of people that have an email address is more than double that. For instance, the elderly who are not on social media will keep in touch with each other using an email, so when it comes to potential audience it is not an exaggeration to say that email is king. Furthermore, nearly everyone has a smartphone now which means that potential customers are not just checking their mail when at a desktop computer - they are also checking when out and about. Your mobile phone can be seen as a small email inbox that you carry around with you all day. If you use the right targeting methods, then you can have an audience that is 100 million strong.
An Increase in Depth
Emails give businesses the chance to engage with their customers in more than just a cursory way. If you are sending your emails to the right people and have a catch subject line, then your email is always going catch the eye and be opened. The body of your email will act as a showcase for the products or services that you are offering. There are plenty of marketing techniques out there that use flashing adverts to try and catch attention, but these are annoying. Marketing using emails allows your customers to engage directly with you if they are interested.
You Can Get Repeat Sales
The cost of getting new customers can include advertising the product or service that you are offering, teaching the client all about it, and then getting them to buy it. This can be an expensive procedure and can see you earn barely (or no) profit when a customer buys something for the first time. However, do not let this put you off as such customers can be profitable in the future if you can come up with ways to sell them other products. The most successful way to get repeat sales is to keep in contact with customers using scheduled
emails. You can send them emails about special offers that are currently running or send them an email when you have launched a new product or service. Any excuse to send existing customers another email is a good excuse - you just need to ensure that there is value to be head or the customer will stop opening your email.
Why You Should Use Angry Frog
So, we have told you why it is essential for businesses, no matter what size they are, to make use of emails. However, you might be sitting there in shock horror at the thought of having to send out emails to hundreds and hundreds of people. Well, thankfully, you are not going to have to sit there all day and send emails to a load of people.
There is software out there that will do all of that for you and Angry Frog is one such piece of software. If you subscribe with us, then all that you will have to do is write the email that you want to send out. Once you have done this, you just have to paste the email contents into our program, select the date and time that you want the email to be sent, and when the time arrives, the email will be sent to everyone that you have corresponded with. Therefore, for this reason, we recommend that you have your work email separate from your personal email so that you do not bombard you family and friends with business emails. Our program is very easy to use, so even if you are not that technologically gifted, you will not have any problems using it.